I was just reading an article about Radio Shack and how their new CEO wants more credit for offering multiple wireless providers. Well, that's nice. What else is new? Radio Shack has been around for a long time, and I think the perception is they have really been on the downside for a long time. A lot of chain electronics stores have offered multiple wireless providers for many years.
I worked in the Circuit City wireless department many years ago. We offered Verizon ( I was there before Verizon existed), Sprint, and other carriers. I think they subcontracted out to Verizon exclusively after I left. Best Buy has long offered multiple providers, as have other stores.
I think the Radio Shack CEO has a good point. Consumers do need choices when it comes to wireless phone plans and phone selection. We all have different needs.
But really, all the information you need on choosing a wireless provider can be found at home on your computer. You can also complete the full order process online. You can browse cell phone reviews and cell phone plan ratings, research what's available in your area, and make your purchase online- either through an official provider site or affiliate.
Maybe all the online videos, service lookup tools, and reviews don't help you make a decision. Maybe you want to go into a store and hold a phone in your hands before you buy. What makes you choose Radio Shack over Best Buy or a provider store like Verizon or AT&T? I think that's what these stores need to worry about.
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